Built with a clear purpose to bring spatial computing, XR tools, and AI-driven solutions into everyday research, learning, and creation MAVEL exists to make immersive technology more intuitive, accessible, and powerful. Our mission is to help individuals and institutions explore, prototype, and shape the future through hands-on extended reality and intelligent systems.

Built with a clear purpose to bring spatial computing, XR tools, and AI-driven solutions into everyday research, learning, and creation MAVEL exists to make immersive technology more intuitive, accessible, and powerful. Our mission is to help individuals and institutions explore, prototype, and shape the future through hands-on extended reality and intelligent systems.

We believe that immersive tools should be as seamless as they are transformative.


At MAVEL, we're reimagining how people interact with technology—blending physical and digital experiences to unlock new ways of thinking, building, and learning.

We believe that immersive tools should be as seamless as they are transformative.


At MAVEL, we're reimagining how people interact with technology—blending physical and digital experiences to unlock new ways of thinking, building, and learning.

We believe that immersive tools should be as seamless as they are transformative.


At MAVEL, we're reimagining how people interact with technology—blending physical and digital experiences to unlock new ways of thinking, building, and learning.

Our Awesome Journey

Quest of MAVEL

We started as a vision to redefine how humans interact with digital realities. What began as a spark of curiosity has evolved into a pioneering hub for immersive technologies. This is our story—a journey of invention, iteration, and imagination.

2016

The Spark of an Idea

A small group of designers, engineers, and dreamers came together with a single question: What if space could think, speak, and respond?

2020

Laying the Groundwork

Research, prototypes, and a lot of caffeine. We explored XR, built our first motion tracking tools, and drafted what would become MAVEL’s signature platform—the XR Stage.

Mid-2022

Experimental Trials

Private demos began. Collaborations with researchers and creative teams tested the limits of immersion—validating spatial audio, visual fidelity, and real-time interaction.

Early 2023

Public Debut

MAVEL was unveiled. The XR Stage opened its doors to labs, artists, and startups looking to push their ideas into new dimensions.

Late 2023

Tools for the Visionaries

With the demand growing, we added plug-and-play systems, asset lending services, and modular configurations—making XR more accessible and customizable than ever before.

2024 — Present

Expanding Minds, Evolving Spaces

We're constantly evolving—introducing AI-enhanced simulations, live collaborative XR spaces, and sensory integration systems. MAVEL is no longer just a lab—it’s a living interface for future reality.

Our Awesome Journey

Quest of MAVEL

We started as a vision to redefine how humans interact with digital realities. What began as a spark of curiosity has evolved into a pioneering hub for immersive technologies. This is our story—a journey of invention, iteration, and imagination.

2016

The Spark of an Idea

A small group of designers, engineers, and dreamers came together with a single question: What if space could think, speak, and respond?

2020

Laying the Groundwork

Research, prototypes, and a lot of caffeine. We explored XR, built our first motion tracking tools, and drafted what would become MAVEL’s signature platform—the XR Stage.

Mid-2022

Experimental Trials

Private demos began. Collaborations with researchers and creative teams tested the limits of immersion—validating spatial audio, visual fidelity, and real-time interaction.

Early 2023

Public Debut

MAVEL was unveiled. The XR Stage opened its doors to labs, artists, and startups looking to push their ideas into new dimensions.

Late 2023

Tools for the Visionaries

With the demand growing, we added plug-and-play systems, asset lending services, and modular configurations—making XR more accessible and customizable than ever before.

2024 — Present

Expanding Minds, Evolving Spaces

We're constantly evolving—introducing AI-enhanced simulations, live collaborative XR spaces, and sensory integration systems. MAVEL is no longer just a lab—it’s a living interface for future reality.

Team

Team

Uwe Sponholz

Uwe Sponholz

Uwe Sponholz

My passion is to learn more about people; how people tick, feel and make decisions. And then to pass on what I have learnt and apply it in practice. My approach is always very experimental ... learning something new with curiosity and then applying it in a use case and measuring what happens.

Marketing

Brand Identity Design

Branding

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Dominik Fritsch

I build systems that merge the digital and physical — from automating production lines for BMW and Ford to prototyping immersive XR experiences. I led the development of Representry, a mobile app for managing student exam signups, and secured seven-figure DFG funding to launch the MAVEL Lab.


Now, I’m focused on shaping spatially aware, real-time environments powered by AI, indoor navigation, and MUSE technologies — designing immersive tools that redefine how we experience information.

Software Dev

Unreal Engine

AI

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Florian Schuster

I’ve been fully immersed in the world of virtual, augmented, and extended reality (VR/AR/XR) since 2011 — for me, it’s more passion than profession. As an industrial engineer (M.Eng.) and proud THWS native, I handle everything organizational at the MAVEL Lab, welcome visitors (including the occasional VIP like Minister President Söder or Minister Blume), and make sure all systems and equipment run smoothly — from setup to maintenance. I’ve also contributed to scientific research with a published paper. When I’m not in the lab, you’ll most likely find me in the mountains, recharging and clearing my head.

AR

VR

XR

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Raman Chakraborty

I’m passionate about crafting experiences where design, storytelling, and technology intersect. Whether it’s building immersive brand identities or experimenting with AI to create new visual languages, I thrive on projects that push boundaries. My journey to MAVEL is driven by a curiosity for XR and a belief that design should make the future feel tangible. With experience in creative direction, social media, and digital design, I bring both imagination and execution to the table.

Design

Marketing

AI

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