My passion is to learn more about people; how people tick, feel and make decisions. And then to pass on what I have learnt and apply it in practice. My approach is always very experimental ... learning something new with curiosity and then applying it in a use case and measuring what happens.
Marketing
Brand Identity Design
Branding
Dominik Fritsch
I build systems that merge the digital and physical — from automating production lines for BMW and Ford to prototyping immersive XR experiences. I led the development of Representry, a mobile app for managing student exam signups, and secured seven-figure DFG funding to launch the MAVEL Lab.
Now, I’m focused on shaping spatially aware, real-time environments powered by AI, indoor navigation, and MUSE technologies — designing immersive tools that redefine how we experience information.
Software Dev
Unreal Engine
AI
Florian Schuster
I’ve been fully immersed in the world of virtual, augmented, and extended reality (VR/AR/XR) since 2011 — for me, it’s more passion than profession. As an industrial engineer (M.Eng.) and proud THWS native, I handle everything organizational at the MAVEL Lab, welcome visitors (including the occasional VIP like Minister President Söder or Minister Blume), and make sure all systems and equipment run smoothly — from setup to maintenance. I’ve also contributed to scientific research with a published paper. When I’m not in the lab, you’ll most likely find me in the mountains, recharging and clearing my head.
AR
VR
XR
Raman Chakraborty
I’m passionate about crafting experiences where design, storytelling, and technology intersect. Whether it’s building immersive brand identities or experimenting with AI to create new visual languages, I thrive on projects that push boundaries. My journey to MAVEL is driven by a curiosity for XR and a belief that design should make the future feel tangible. With experience in creative direction, social media, and digital design, I bring both imagination and execution to the table.
Design
Marketing
AI
